Tag Archives: design

Eiffel Infographic

Another assessment task from our TAFE course. The brief was to construct a infographic poster from a number of set topics. The poster was also to be based on an aspect ratio of 80 x 30cm. With my engineering background I chose Gustav Eiffel.  Obviously with a name like his most people can assume what he is most famous for. However after conducting some research to help with the poster content I was surprised with the number of significant achievements. These included:

  1. Early adopter eg compressed air caisssons & hollow-cast piers.
  2. Pioneer of insistence that all engineering decisions based on thorough calculation of forces involved. He combined this analytical approach with a high standard of accuracy in drawing & manufacture.
  3. Growth in rail network immense effect on people’s lives, but required many bridges to be built.
  4. Both the Eiffel Tower & the Statue of Liberty are immense symbolic importance – internationally recognized landmarks. Established aesthetic potential of structures whose appearance is largely dictated by practical considerations.
  5. Contribution to science of aerodynamics probably equal to his work as an engineer!

I had several attempts at designing the infographic. These first was really just a quick sketch to see how the elements could fit.

Next I carefully pieced together key elements based on the research. I was happy with the overall composition, but unfortunately I got sucked into too much detail. I also started to incorporate some subtle visual elements such as the stress/strain diagrams as part of the Statue of Liberty gown and the tattoo of the steelwork plan. An infographic’s core function is to convey information to the audience and I think these elements were too obscure.

The final version I altered the aspect to create a vertical panorama and use the idea of linking trusses as a time line. I then added various details of key dates of achievements.

Then I just got silly… I made an Eiffel Tower out of Gustave Eiffels! I hope you enjoy 🙂

Initial Sketch

Initial Sketch


Version One

Version One

Version One - detail

Version One – detail


Final Poster

Final Poster


Gustave Eiffel Tower

Gustave Eiffel Tower


Gustave Eiffel Tower - detail

Gustave Eiffel Tower – detail



Wine Label Design Project

I am in the middle of my first major assignment for my TAFE visual arts design course. Our brief is that Enigma Distilleries, which currently brews beer wishes to enter the wine market. They anticipate producing five types of up-market organic wines and require a series of groovy labels created. We are to produce five Constructivist styled labels and five Saul Bass styled labels. Part of the brief is to show our research and ideas as we work through the design process.

The five types of wine are:

  • Botrytis
  • Cabernet Sauvignon
  • Chardonnay
  • Riesling
  • Sparkling Wine

I started researching labels by wandering through the local bottle-shops. I know nothing about wines, but I do like a nice label!  I also searched extensively on-line. Please note that  in Google images there is a really cool feature of “similar”, so if you find an image you really like, you can filter your search based on images that maybe visually similar to that selected image. Mr Google does not always get it right, but it is a really handy feature.

I also started thinking about possible characteristics of each type of wine in terms of colours and personalities.

My thoughts for “Personalities” for Styles are:

  • Riesling – light, fresh, zingy (fairy, sprite, Elf?)
  • Botrytis – sweet, dessert, temptation, (Eve – danger/desire?)
  • Chardonnay – elegant, refined, (queen, regal lady)
  • Sparkling White – bubbles, celebration, (fairy, sprite)
  • Cabernet Sauvignon – full-bodied, powerful, strong, dominant (Ring leader, bull fighter, Centaur)

My thoughts for “Colours” for Styles are:

  • Riesling – green, lime, melon
  • Botrytis – honey, alluring red,
  • Chardonnay – white, silver, pale yellow
  • Sparkling White – gold, bright yellow, white
  • Cabernet Sauvignon –  deep red, maybe dark purple

The first series attempted I was inspired by the classic Constructivist design approach of simple exploding shapes:


Simple – Botrytis

Simple -Cabernet Sauvignon

Simple – Chardonnay

Simple – Riesling

Simple -Sparkling

This is what the collection looks like together:


Simple Constructivist Style Series

The next series are based on the Russian Propaganda Posters which used a cyrillic font with two letters BO, CS, CH, RL and SW as the background. This font made the background consist of graphic shapes than recognisable letters.

I liked the way that the background interacts with the text. The effect is easy to achieve. Simply create a duplicate of the text. Colour one version white and the other black. Make sure the black text is on a layer above the white one. Then using magic wand select anywhere on the red background. The select the black text layer, then while the selection is current, choose “add mask” to the black text layer. Since the mask matches the background shapes, they will be hidden – revealing the white text.

The subtle addition of a wine glass typical of the style of wine I feel adds a nice element.

This is what the second collection looks like together:


The third series I thought I would try to use sorts of personalities that I thought might be associated with each wine type. I then used clip art as the basis for characters.

Saul Bass - Botrytis

Saul Bass - Cabernet Sauvignon

Saul Bass - Chardonnay

Saul Bass - Sparkling


This is how the third series looks like as a collection:


Currently all designs are just ideas and definitely are a work-in-progress. However I am having fun and it is sure different using Photoshop with hard edges, shapes and text than applying local adjustments with a big soft brush.