Eiffel Infographic

Another assessment task from our TAFE course. The brief was to construct a infographic poster from a number of set topics. The poster was also to be based on an aspect ratio of 80 x 30cm. With my engineering background I chose Gustav Eiffel.  Obviously with a name like his most people can assume what he is most famous for. However after conducting some research to help with the poster content I was surprised with the number of significant achievements. These included:

  1. Early adopter eg compressed air caisssons & hollow-cast piers.
  2. Pioneer of insistence that all engineering decisions based on thorough calculation of forces involved. He combined this analytical approach with a high standard of accuracy in drawing & manufacture.
  3. Growth in rail network immense effect on people’s lives, but required many bridges to be built.
  4. Both the Eiffel Tower & the Statue of Liberty are immense symbolic importance – internationally recognized landmarks. Established aesthetic potential of structures whose appearance is largely dictated by practical considerations.
  5. Contribution to science of aerodynamics probably equal to his work as an engineer!

I had several attempts at designing the infographic. These first was really just a quick sketch to see how the elements could fit.

Next I carefully pieced together key elements based on the research. I was happy with the overall composition, but unfortunately I got sucked into too much detail. I also started to incorporate some subtle visual elements such as the stress/strain diagrams as part of the Statue of Liberty gown and the tattoo of the steelwork plan. An infographic’s core function is to convey information to the audience and I think these elements were too obscure.

The final version I altered the aspect to create a vertical panorama and use the idea of linking trusses as a time line. I then added various details of key dates of achievements.

Then I just got silly… I made an Eiffel Tower out of Gustave Eiffels! I hope you enjoy 🙂

Initial Sketch

Initial Sketch


Version One

Version One

Version One - detail

Version One – detail


Final Poster

Final Poster


Gustave Eiffel Tower

Gustave Eiffel Tower


Gustave Eiffel Tower - detail

Gustave Eiffel Tower – detail




  1. Helen Draper July 23, 2013 at 7:42 pm #

    You are one crazy crazy dude and these are my kind of crazy!

    • MKImages July 23, 2013 at 7:49 pm #

      Thankyou Helen – I resemble that remark 😉 & blame Aubrey…

  2. JENNI July 23, 2013 at 7:03 pm #

    Your poster looks great Mark congrats

    • MKImages July 23, 2013 at 7:16 pm #

      Hi Jenni its great to have such a fun class! Cheers Mark

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